Scattered data
Ad platforms show clicks. CRM shows deals. Nobody connects the dots. You optimize for metrics that don't matter.
Real ROI for B2B marketing teams
Know which adsclose real deals — not just clicks.
Adepth connects Google Ads, Meta and GA4 to HubSpot, Pipedrive or Bitrix24 and computes Real ROI — every closed-won deal traced to the campaign that generated it, not platform-reported ROAS. AI surfaces budget leaks and scaling opportunities in hours.
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Command Center
Google Ads · Meta · CRM — synced 4 min ago
Total Spend
$16,561
↑0%· $17k
Leads
1,176
↑0%· CPL $14
Deals Closed
11
↑0%· from CRM data
Real ROI
638%
↑0%· $122k/$17k
Budget Pulse 2 overspend
Brand Search — US89%Google$178 of $200
Perf Max — Retargeting108%Google$162 of $150
Competitor Keywords95%Google$95 of $100
Meta — Lookalike Audience86%Meta$112 of $130
Meta — Video Conversions105%Meta$105 of $100
ROAS by Campaign Target: 3.0x
7x
7.1x
6.3x
4.8x
4.2x
3.5x
2.9x
Connects Google Ads, Meta & GA4 with HubSpot, Pipedrive & Bitrix24.
Google Ads
Meta Ads
HubSpot
Pipedrive
Bitrix24
Google AnalyticsAuto-sync every 3 hours on Pro — every 30 minutes on Premium. Ads, CRM & GA4 alike.
Verified technology partners
One-click integration with verified API access. No workarounds, no middleware.
GoogleVerified PartnerMetaVerified PartnerHubSpotVerified PartnerBitrix24Verified PartnerPipedriveVerified PartnerThe problem
Why marketing teams can't see real ROI.
Ad platforms show clicks. CRM shows deals. Nobody connects the dots — so budget gets spent on what looks good, not what works.
Wasted budget
30-40% of ad spend goes to campaigns that never generate a single deal. You find out too late — or never.
Gut-feel decisions
Without Real ROI data, budget allocation is guesswork. High performers get cut. Underperformers keep running.
Slow reporting
Pulling cross-platform reports takes hours. By the time you have the numbers, the window to act has closed.
No attribution
You know leads come in, but can't trace which campaign generated each deal. ROI stays a mystery.
Team silos
Marketing sees clicks, Sales sees deals, management sees nothing. No shared source of truth across the funnel.
Closed-loop attribution
Ad spend, CRM revenue, and Real ROI in one view.
Adepth unifies your ad data, CRM pipeline, and AI insights into a single workspace. Click any section below to see what's inside.
01 · Command Center
Your KPIs, live, in one place.
Stop switching between five browser tabs. Adepth unifies spend, leads, deals, and ROI across every ad platform so you always know where you stand — and where to act next.
Live KPI trackingSpend, revenue, ROI, deals — refreshed hourly across Google Ads, Meta, and Google Analytics.
Budget pacingSee daily spend vs plan for every campaign. Spot overspend before it ruins the month.
Spend vs Revenue chartInstantly identify profitable campaigns. No spreadsheets, no manual joins.
Multi-workspaceSwitch between brands, regions or clients without re-logging-in.
Avg setup time~10 min
Refresh rateHourly
Sources unified6
ROAS vs. Real ROI
Not ROAS. Real ROI.
Real ROI · last quarter
0.0×
The number your CFO actually cares about.
Most tools show ROAS based on platform-reported conversions. Those numbers lie — they count clicks, not closed deals.
Adepth connects your CRM to your ad platforms. Every closed deal is traced back to the campaign that started it. You see actual revenue, not estimated conversions.
A number you can defend in the next budget review.
Setup
Up and running in ~10 minutes.
Three steps. No engineering required. Click through each step to see the dashboard come alive.
Step 1 / 3 · Connect your sources
Step 2 / 3 · Pulling 90 days of history
Google Ads100%
Meta Ads100%
HubSpot deals100%
HubSpot contacts84%
UTM events62%
GA4 sessions41%
Synced 1.42M events · $3.4M attributed revenue~3 min remaining
Step 3 / 3 · AI insights ready
Brand · Search ROAS up 34% — scale
Adding $4K/mo of budget projects ~$12K incremental revenue at current efficiency.
Display · Awareness CPL spiked 78%
Ad set "Q4-Display-Wide" pushing CPL above target. Recommend pause & reallocate.
7 ad-sourced leads going stale
$84K combined pipeline value at risk.
Conversion rate stronger 18-21h on weekdays
+47% vs daily avg. Day-parting could lift overall conversion ~9%.
Forecast
Test budget changes before you spend.
Conservative · 65%Current pace maintained$414K
Base · 82%Most likely outcome$543K
Optimistic · 95%If momentum holds$750K
Conservative, Base, and Optimistic scenariosConfidence levels from 65% to 95%Updated daily with your actual performance data
Capabilities
Built for teams that report to a CFO.
The number your CFO actually trusts.
Every closed deal is traced back to the campaign that started it. Revenue from CRM, spend from ad platforms — combined into one clear ROI metric.
4.2×avg ROI · 30D
Spend$48,320Revenue$203,000Closed deals186
Problems found in hours, not end-of-month.
AI scans your campaigns continuously and surfaces budget leaks, scaling opportunities, and stalled deals — each with a recommended action.
ROAS up 34% on Brand · Search
CPL spike on Display · Awareness
7 leads stale > 14 days
18-21h conv. +47%
See next month's revenue before it happens.
Three scenarios based on your real performance data. Adjust budgets and watch projections update.
Track every deal from first click to close.
Full funnel visibility by ad source. See where leads drop off and which campaigns produce revenue.
Click100%
Lead62%
Qualified34%
Closed14.5%
One-click connect. 6 native integrations.
Verified API access to Google Ads, Meta, GA4, HubSpot, Pipedrive and Bitrix24. No middleware, no engineers.
Google AdsMetaHubSpotPipedriveBitrix24Google Analytics
Catch overspend before it ruins the month.
Daily budget vs actual spend tracking across every campaign. Alerts fire before problems compound.
Mar 1Mar 15Today · $48.3K
Pricing
Three plans. No seat games. No 'contact sales.'
Start with a 7-day trial. Pick a plan when the numbers earn it.
Trial
Free
7 days · everything in Pro
- Auto-refresh: every 3 hours
- Manual refresh: once every 15 minutes
- Ad accounts: 2
- CRM: 1 portal
- Insights per day: 50
- Budget scenarios per day: 20
- Data history: 90 days
- Team: 1 member (owner)
- CSV export
Pro
$349/ month
For solo performance marketers & lean teams
Billed monthly · cancel anytime
- Auto-refresh: every 3 hours
- Manual refresh: once every 15 minutes
- Ad accounts: unlimited
- CRM: 1 portal
- Insights per day: 100
- Budget scenarios per day: 50
- Data history: 90 days
- Team: 1 member (owner)
- CSV export
- Support: by email
- Introductory call: 40 minutes
- Discount for 3 / 6 / 12 months: 10 / 15 / 20%
PremiumMost popular
$549/ month
For scaled revenue ops
Billed monthly · cancel anytime
- Auto-refresh: within 30 minutes
- Manual refresh: instant
- Ad accounts: unlimited
- CRM: 1 portal
- Insights per day: unlimited
- Budget scenarios per day: unlimited
- Data history: 365 days
- Team: 5 members
- Premium sections
- API access
- CSV export
- Support: priority
- Custom AI thresholds
- Introductory call: 40 minutes
- Discount for 3 / 6 / 12 months: 10 / 15 / 20%
Enterprise
$1 499/ month
For teams that want an analyst on their numbers
Billed monthly · cancel anytime
- Everything in Premium
- Team: 15 members
- Support: reply within 4 business hours, private chat
- Dedicated marketing analyst: 4 hours a month
- Done-for-you setup: funnels, stages, sources, UTM
- Strategy session: monthly
- Custom reports and dashboards
- Ad account audit: quarterly
All plans include: TLS 1.3 encryption · OAuth tokens encrypted with AES-256-GCM · Workspace isolation (row-level security) · Read-only use of your ads and CRM · Data deleted on disconnect · GDPR compliance
Prices exclude VAT. Customers in Spain and EU consumers are charged 21% IVA; EU businesses with a VAT number — reverse charge (the buyer accounts for the VAT).
FAQ
Frequently asked questions.
An active Google Ads or Meta Ads account and a CRM (HubSpot, Pipedrive, or Bitrix24). We connect via OAuth — you never share passwords.
First data sync happens within an hour of connecting. AI insights start appearing after 24 hours of data collection. Most teams see actionable recommendations within the first week.
Yes. All data is encrypted in transit (TLS 1.3) and at rest (AES-256). OAuth tokens are additionally encrypted with AES-256-GCM, and each workspace’s data is isolated by row-level security in the database. Adepth only reads your ad accounts and CRM — it never changes them. Disconnecting an integration deletes the data it synced, and you can request deletion of all data at any time. We are fully GDPR-compliant.
Yes. Pro supports up to 10 accounts across Google and Meta. Premium is unlimited.
Your account pauses — no charges, no data loss. Your data is retained for 30 days. Upgrade anytime to pick up where you left off.
Our AI engine analyzes your ad performance and CRM data to find patterns humans miss: budget waste, anomalies, bottlenecks, and growth opportunities. Each insight includes specific reasoning and a recommended action.
Annual plans are coming soon. Contact us for early access and pricing.
Pro plans include CSV exports. Premium adds full REST API access with Bearer token authentication.
Adepth matches UTM tags and click IDs captured on your ads to the deals in your CRM, then traces each closed-won deal back to the campaign that generated it. When the signal is missing, the deal is marked unattributed — never guessed or invented.
No. Adepth is strictly read-only. You connect Google Ads, Meta, GA4 and your CRM through OAuth, and we only read the data needed to compute Real ROI. Adepth never edits campaigns, never writes to your CRM, and never stores your passwords.
GA4 and ad dashboards report clicks, sessions and platform ROAS — none of them know which campaign produced revenue in your CRM. Adepth joins ad spend, GA4 and closed-won deals into one view, so you see Real ROI instead of three disconnected numbers.
ROAS is ad-platform return on ad spend, counted from clicks and platform-reported conversions. Real ROI is (CRM closed-won revenue − ad spend) ÷ ad spend — measured from deals that actually closed. ROAS can look great while Real ROI stays negative.
Closed-loop attribution connects the full journey: an ad click is tracked through to a lead, then matched to the closed-won deal in your CRM. It closes the loop between marketing spend and real revenue, so every dollar of spend is tied to the deal it produced.
Stop defending ROAS. Start reporting revenue.
Connect your ads and CRM. See Real ROI in minutes.
Start free trialNo credit card required · 7-day trial