Google Ads to closed deals in Bitrix24: see which campaigns make money
Six steps from a Bitrix24 portal to a table where Google Ads spend sits next to closed deals, campaign by campaign, with exact links and an honest remainder.
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Articles tagged “attribution”
Attribution, real ROI and CRM analytics — how to see which campaigns bring deals, not clicks.
ROAS vs ROI: which number tells you a campaign pays off
ROAS is what the ad platform says about itself; ROI is what is left after the deals close. One worked example shows how 3.2× becomes −40%.
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